Thanks to data explosion in today’s times, a term known as “Big Data” is extensively used across the globe. Put simply, Big Data is the amount of data that is beyond the storage and processing capabilities of a single machine.
Today, the ways in which the organizations conduct businesses, interact (or are expected to interact with their customers) have become really complex. The market environment has become more dynamic, social and highly mobile. In this age, the focus on the customer matters more than any other strategic business needs. Unfortunately, traditional packaged software applications do not provide the advanced levels of adaptability and flexibility necessary in such highly dynamic collaborative activities. Customer frustration in such highly personal, competitive and costly markets, can spell disaster.
This is exactly how a smart process application plays an important role.