Social media has, time and again, been a transformative force in the realm of advertising and marketing, and it has changed the game of customer engagement, especially post-2020.
Your brand has more ability and avenues to engage with your target audience on social media than nearly any other medium.
But as users and their expectations grow by the scroll, it can be a little overwhelming to match your customers' constantly changing needs.
To help you stay ahead of the curve, here are the top 5 trends to set your sights on in the coming year. Align your strategies by optimizing these trends and level up your social media game.
1) Videos Never Disappoint You
As per the video hosting software company Vidyard, 60% of all the videos published in 2020 were up to 2 mins long only.
These numbers speak about video length on social media platforms.
Except for YouTube, long-form videos are a total fail. Short-form videos will continue to attract your audience on social media platforms.
A survey conducted by HubSpot found 30% of marketers plan to invest more in a short-form video than any other social media strategy in 2022.2 This explains why it is imperative to include Video Content in your social media strategy for 2022.
Sources: Vidyard 1
Bite-sized short videos like reels, IGTV, stories create a lot of stir for the brands, and one must not take this trend lightly to stay relevant. If you're not already cashing on this trend, then it's high time you start doing so.
2) Get Growing with Paid Advertising
Paid advertising is not a new concept on social media, and it has been making the rounds for years now. As per Hootsuite's 2022 Social Media Trends survey3, more than 40% of respondents indicated that the decline in organic reach and the need to spend more on paid advertising were their biggest challenges.
Per Hootsuite, when it comes to Facebook marketing algorithm, the average organic reach is just slightly above 5% - it makes complete sense as to why paid advertising will become a necessity.
3) Social Commerce Continues to Spread Its Wings
Saying that most people spend a reasonable amount of time on social media would not be an exaggeration, not in today's world. Moreover, the stay-at-home restrictions further created a social shopping explosion. In the coming years, things will only get bigger and better from the Social Commerce point of view.
As per eMarketer5, the social commerce industry will be worth $80 billion by 2025.
Therefore, it's crucial to know your brand, define your category, approach the best influencer and get ready to make the best use of their followers and expertise.
Brands have been using popular social media platforms, including Facebook, Instagram, and Pinterest, to advertise and sell their products. In 2022, social commerce will attract more brands to sell their products.
Unlike the last couple of years, social commerce will be limited to innovative brands. But all kinds of brands will be open to the idea of social commerce.
Make a point to include Social Commerce in your 2022 social media strategy. From Instagram Storefronts to shoppable posts, the social networks will continue to expand their wings.
In 2022, your focus should be on setting up Instagram Shops, Facebook Shops and testing product pins on Pinterest. Put extra effort into keeping customers engaged with a visually seamless experience by putting design flexibility to its best use.
Source: Influencer Marketing Hub6
4) Keep Soaring with Influencer Marketing
Influencer Marketing has been in trend for quite a few years. The year 2022 is going to be no different for influencers. Influencers will continue to dominate and demand different brands for all the right reasons. Brands will continue to approach them for their expertise and spend an excessive amount of time promoting them.
Why invest in influencer marketing?
Investing in influencers is far cheaper than running paid advertisements because it delivers good results in lesser time. Additionally, influencers can help marketers achieve various marketing goals like expanding their audience, generating new leads, and earning more revenue.
These are the two primary reasons influencer marketing has become popular and will be stronger and bolder in the coming years.
In times to come, more and more marketers will prefer having famous influencers promoting their brand rather than having a big celebrity endorse your product that would cost them a fortune. That's why it's not wrong to say, 'influencer marketing never gets old.'
So, if you're planning a marketing strategy and not allotting a decent portion of your budget for Influencer Marketing, then you need to rethink your social media strategy.
5) Social Customer Care: The Next Big Thing
Those days are long gone when social media has been a platform where people connect, engage, and socialize by sharing photos and videos. Social media is way more than that.
Many brands these days recognize social media networks as the most interactive platform for delivering customer service. This transition happened gradually when customers worldwide tried to reach a brand to resolve their issues and concerns via social media platforms.
Now, there could be multiple factors behind this transition – it may be the delay in response on other channels, or maybe customers didn't have the direct means to reach the brands.
Brands have now started to respond to such customer queries directly, and social media has become a customer service channel for brands.
Did you know….
Companies should start thinking about a social media customer service strategy and create network or platform-specific response templates to address customer FAQs. Additionally, chatbots are a great way to improve your response time.
You've read the social media trends. Now let us help you stay ahead of them.
V2Solutions, your trusted digital transformation partner, has helped many brands evolve and improve their digital presence over the years. We keep a regular tab on the latest trends and apply them to our strategy to help brands grow.
Create Engaging Experiences with our Imaginative, Immersive & Interactive Solutions. Talk to one of our Certified Experts today.