Solve this riddle – name a social media platform popular among youngsters and known for its trends. Since it's very evident and mentioned in the title of this blog, you must have guessed it by now, and it's Instagram.
The effects of the pandemic adversely affected economic growth and caused a significant shift in social media.
The effects of the pandemic adversely affected economic growth and caused a significant shift in social media. From the changing behavioral patterns to buzzing new trends – the effect of social media on our lives has been enormous.
Instagram is one of the most popular and biggest platforms, with over <>1 billion users in 2018. It swiftly increased its user base to over 500 million users in the last 2 years.1
Apart from being known for its trends and fresh & creative content, Instagram has gained the immense attention of brands, be it already established or the new ones in the market, due to its promising reach & growing numbers of users.
So, without further ado, let's have a look at some of the Instagram trends and forecasts in 2022, which we anticipate will change the game, and read on to know how you can exploit them to create a striking presence on Instagram:
1) Nothing Like Instagram Shopping
Yes, you read it right! Instagram Shopping has become a new thing, and Instagram is attracting more and more brands due to its online shopping feature. The trend of global online shopping has boomed, with social shopping increasing by around 43% 2 in the last year.
Instagram Shoppable Posts enable you to feature your products and redirect them to your product page. By using a feature like Drops, you get a unique showcase feature on the app to create a buzz about the upcoming business launches. Instagram is constantly launching innovative features like Drops, Live Commerce, etc., to keep the users engaged.
This year, it will only get bigger and better with more and more brands cashing on Instagram Shopping.
2) Content Still Rules
Content was, is, and will always remain king. Fresh, raw, authentic, and unfiltered content will never lose its charm and always be in trend. Influencers and brands have garnered various eyeballs with raw and honest content on Instagram. But on the other hand, a cohesive aesthetic never goes out of fashion. A high-quality photograph with a gripping story behind it always has its own set of admirers and followers. You must define your audience and then express yourself in the language they connect with.
Nat Geo's 3 Instagram feed is a sheer treat to your eyes. They have managed to create an impeccable visual connection and have subtly promoted their core objective of discovering & protecting our planet.
This year, users should focus on creating an Instagram Feed that depicts your brand story in the most visually appealing manner and, at the same time, define your brand tonality & consistently build it throughout to make a solid brand connection.
3) The Influencers Touch
Who rules the Instagram world? Influencers. If you want to make it big in the year 2022, then don't forget to include influencers deals in your strategy. The next question you must have is how to find a suitable influencer in your field. Don't worry; we've got your back. You can use tools like Ninja Outreach or relevant hashtags to find an influencer who could represent your brand and take it to the next level.
With around 61.5 million Followers, Gigi Hadid4 is a popular name in the fashion world. Known for her exotic looks, she widely supports and promotes social justice causes on her feed.
Therefore, it's crucial to know your brand, define your category, approach the best influencer and get ready to make the best use of their followers and expertise.
4) Do the Trick with Instagram AR Effects
Instagram AR Effects or Augmented Reality have been in the news for quite a long time, and we anticipate it will continue to be one of the most widely used Instagram Trends.
If you are new to this, AR Effects on Instagram Stories enable potential buyers to try the products before purchasing them with innovative filters. You can also make people aware of the cause you care about the most.
For instance, Rihanna created a stir on Instagram and used a Diamond Ball filter5 to support the Clara Lionel Foundation.
5) Hashtags #NeverGetOld
You can exploit numerous hashtag trends to stay relevant and increase visibility multi-fold. But the trick here is to know how to use these hashtags the right way and at the right time.
You can use as many as 30 hashtags per post and check the number of posts associated with a particular hashtag. As per Influencer Marketing Hub 2020, popular hashtags generate 12.6% more engagement.6 On the other hand, moderately popular hashtags keep your content alive and active for hours. Additionally, there are niche-specific hashtags targeted to a specific business or brand.
In 2022, you need to play it smart by having the right mix of popular, moderately popular, and niche-specific hashtags – never get old.
6) Go Viral with Reels
Since Instagram introduced Reels, the short-form video format has been highly popular. Designed to give tough competition to TikTok, after TikTok was banned in India, Reels have been dominating. Modern Instagram Experience is incomplete without Reels.
You can upload your reels to your feed, stories, and Instagram's explore page. It not only has a search function, but anyone can see your content regardless of whether they're followers or not - you can reach a wider audience of potential customers.
Big brands and businesses have been relying on Reels to garner audience attention. You promise your clients better exposure and engagement by including Reels in your social media strategy. So, if you've not yet explored Reels, then there's no better time than now.
7) Up Your Game with IGTV
Video sharing platform – IGTV initially suffered to create a niche on Instagram. But, with time, it carved its niche on social media. It is now one of the most widely used trends on Instagram.
Furthermore, the platform raised the bar, with creators receiving a 55% share of all ads in IGTV content7 , as good as YouTube offers, which is a giant leap compared to the rocky start IGTV had. This paradigm shift changed the dynamics of how Instagram functions as a platform.
No wonder Instagram is a go-to platform for Video Marketers, and it will continue to be so in the coming year as well. Try to be authentic, creative and don't forget to cross-promote your IGTV Videos on other social media platforms. This will, in turn, lead to conversions if you're selling online.
Along with these, there are other trends you should watch out for this year, like Automation Conversions in DM, Explorer Tab, Popular Insta Topics, etc. Keeping up with these trends can be daunting sometimes, but not when you have your Instagram strategy in place.
In these times, as a brand, one should not miss out on a single trend and make it work for your brand. Remember, not all the trends will work for your brand, but some will up your Instagram game.
So, #BetheTrendSetter on Instagram.
By staying abreast with the latest trends and applying our customized strategies – we've helped brands create a strong social media presence and grow by leaps and bounds over the years
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