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Priyanka Tiwari

Priyanka Tiwari

Digital Marketing VS Performance Marketing

Digital Marketing has gelled into the enterprise arena and created its mark in the past few decades. It is used across industries and is an entwined part of marketing. But change is the only constant we know! Performance Marketing is the newbie of the marketing world and is contending well with Digital marketing, with its set of unique approaches.

Digital Marketing VS Performance Marketing

Many of you might already know it, and most of you must be thinking when you last heard about it. Well, it's a new buzzword rapidly making its way.

Let's start with knowing Digital Marketing and Performance Marketing a little better.

Analysis of Digital Ad Spends Worldwide

Digital marketing encompasses all marketing efforts that use digital channels, such as social media marketing, content marketing, and search engine optimization (SEO). It's a symphony of strategies, creativity, and technological prowess orchestrated to create a harmonious connection between brands and their target audience.

As per statistics, around 4.88 billion people worldwide1 use the internet, and the numbers are increasing by 600,000 daily.

Airbnb Website

Therefore, marketers have shown immense interest in building brands online with a power-packed digital marketing strategy.

Performance Marketing

Performance marketing widely centers around lead generation and conversion. Banner(Display) ads, native advertising, content marketing, social media, and search engine marketing (SEM) are channels of Performance Marketing.

It's a guiding light, illuminating the path to measurable success and tangible results. To be more particular, it is 'results-based' marketing to achieve specific key performance indicators (KPIs) while maximizing return on investment (ROI) and propelling business growth.

Performance Marketing Search

In Performance Marketing, creativity meets concrete results, and businesses thrive in the symphony of digital marketing excellence.

Metrics to Measure:

Digital Marketing Performance Marketing
Bounce Rate is the number of visitors coming to the website & leaving without performing any action. Cost Per Mille is the cost of showing every 1000 times digital ads to viewers.
Page Views is the number of pages viewed. Cost Per Click is the cost of clicking the ad every time by the viewer.
Conversion Rate is the total number of conversions from a particular website. Cost Per Action measures the campaign performance by the target audience's actions, like downloading, subscribing, etc.
Click Through Rate is the total number of clicks to the total number of views. Life Time Value is the approximate spending of each consumer.

Similarities between Digital Marketing and Performance Marketing

Despite their differences, digital marketing and performance marketing are closely intertwined due to their shared digital nature. The predominant similarity between these two techniques lies in their utilization of digital platforms, channels, and tools for implementation. Both rely on online platforms, websites, social media networks, search engines, and other digital channels to reach and engage their target audience. This reliance on digital environments is the primary commonality between these two marketing approaches.

Difference between Digital Marketing and Performance Marketing

In the dynamic marketing world, harnessing the power of both performance and digital marketing is key to creating a comprehensive and effective strategy. Performance marketing is a powerhouse for driving immediate results such as conversions and sales. It thrives on targeted campaigns and specific actions from the audience, leveraging tactics like pay-per-click advertising, affiliate marketing, and email marketing. On the other hand, digital marketing takes a longer-term approach, focusing on building brand awareness and fostering customer engagement. Through social media marketing, content creation, and search engine optimization, digital marketing establishes a robust online presence and nurtures meaningful connections with the audience.

However, the true magic happens when these two approaches are combined. Businesses can unlock a world of possibilities by synergizing performance marketing's ability to generate quick wins with digital marketing's capacity to cultivate long-term brand loyalty. The amalgamation of these approaches allows for reaching a wider audience, driving immediate results while building enduring brand recognition and engagement. This holistic marketing strategy maximizes the potential for business success and ensures a cohesive and impactful presence in the ever-evolving digital landscape.

V2Solutions stands as a trusted digital transformation partner for renowned brands across industries. With a track record of success, we have been instrumental in helping brands achieve their desired results through the implementation of relevant and effective strategies. Our dedicated team of experts is continuously immersed in the ever-evolving landscape of industry trends, ensuring that our clients stay ahead of the curve.

Sources

Priyanka Tiwari

Priyanka Tiwari

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