“Bots and chat make it easier for people to buy the way they want to, when they want to–and that should be the goal of any business.” – David Cancel, CEO of Drift
The core and most important function of digital design is its user interface. Industry stalwarts have realized that and are pumping their energies towards building the UI of the future i.e. Conversational Interfaces. The aim is to make the user interaction as intuitive and natural as possible.