Heena Dawnak

Being the Fierce Organization: Empower your Employees, Engage with your Customers and Grow Your Revenue.

It’s wisdom practically as old as the hills: always treat your employees how you want them to treat your best customers.

And when it comes to the Promise of ROI, Employee engagement is imperative in driving success

Here are 4 Top Reasons why you can’t afford NOT to prioritize employee engagement.

The Fingerprint to Success

1) Engagement empowers Revenue and Sales

A study from Aon Hewit found that highly engaged teams were more likely to meet their sales goals. Basically, the analysis predicts that for every 1% increase in engagement would correlate to an additional 0.6% increase in new business.

This data from Gallup goes even further, signifying that companies that prioritize employee engagement can drastically improve their sales by 20%.

Moreover, engagement doesn’t only drive outbound sales but also can positively influence your customers’ decisions. It garners interest from prospects too.

Engagement Empowers Revenue And Sales

A lot is expected from companies that highly regard their employees and treat them well because this ultimately translates to your customers seeing the company in a positive light and with A LOT more trust in you.

2) Engagement improves Customer Satisfaction

Highly engaged employees often hold high regard for the quality of their service for both customers and the organization.

Your employees interact closely with your customers. If employees are highly engaged, they will give the customer the best experience. The greater the experience, the easier it is for the customer to connect with your brand emotionally.

One Gallup study found that engaged companies had at least 10% higher customer satisfaction scores than their competitors.

After all, a highly engaged employee is also an engaged advocate – who will help you market your brand via word of mouth.

3) Employee turnover is (really) expensive

Employee turnover is expensive. We know that instinctively. Every employee is a long-term investment to the company – right from the cost of recruiting them to the time required to train them. It’s no surprise that the cost of losing a valuable employee could range anywhere between tens and thousands of dollars to 2x their annual salary.

Disengaged employees tend to resort to greener pastures and are not loyal to their organization. They are continuously in a ‘high-risk zone of quitting,’ so to say.

The data bears it out that highly engaged companies have turnover rates than their less-engaged peers.

My question is: Why invite more of these costs by putting engagement on the backburner?

Employee Turnover Is Expensive

4) Employees will be more productive

Engagement and productivity go hand in hand. Engaged teams work harder, smarter and produce high-quality results. Disengaged employees who aren’t psychologically connected to their work will end up dragging their feet to work and will struggle to perform their best.

As per the engagement data from Gallup, highly engaged teams were found to be 21% more profitable and 17% more productive.

Reimagine Employee Experience with Empathy and Compassion.

Heena Dawnak

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