Priyanka Tiwari
People don't say HI, these days; they send memes. They don't say TAKE CARE; they send wellness reels. They don't keep NEWSPAPER CUTOUTS for beauty tips; they follow fashion & beauty influencers.
It's the world of social media and, more so, the world of Instagram!
Social media notification is what we look out through the day to eliminate the possibility of missing any information.
The power of Instagram is invincible! There are around 200 million business accounts on Instagram1. So, if you plan to stand out on this mega social media platform, you should try to keep up with the Instagram trends, which will more likely rule this year and for the years to come.
By being on top of these Instagram trends and including them in your marketing strategy, you can create high-quality Instagram content followed by more engagement and more revenue.
We know that three months of the year are gone. But you can still make the most of the remaining nine. So, buckle up, Instagrammers; we are about to LEVEL-UP.
Here's a list of 4 Instagram trends you shouldn't miss:
1) The Reign of Reels Continues
Have you noticed that almost every post on your Instagram feed is now a Reel? That's because Instagram Reels have taken over the platform! Launched in 2020 to compete with Snapchat and TikTok, Reels has become increasingly popular among brands and content creators. In fact, Instagram now prioritizes Reels over photos.
So, if you want to boost your presence on Instagram, it might be time to start creating Reels!
Here's a reel with 16 Million views by one of the most trending Indian creators Jannat Zubair Rahmani2, with internet sensation Killi Paul3:
2) It's the World of Influencers
It's the world of influencers, and we live in it. This year will not differ from the years that passed or the years to come. On Instagram, the only thing constant is influencers. They were, are, and will continue to grow. Be it food, fashion, or entertainment – we discover a new influencer who's very talented almost every next day. Their circle is growing, and there is enough space for all of them.
So, if you are a brand looking to expand your reach on Instagram in 2023? Well, you're lucky because influencer marketing dominates social media!
Gone are the days when users are mesmerized by unattainable celebrity lifestyles. Nowadays, the average Instagram user wants to connect with real people to whom they can relate. That's why partnering with relatable influencers is more important than ever. These are the influencers whose lives look like the lives of your target audience.
If you are new to this, partnering with nano and micro-influencers can be a budget-friendly option for your brand. They typically charge less than big influencers, allowing you to stretch your marketing budget further. So, why not consider working with a relatable nano or micro-influencer who can connect with your target audience on a personal level? It's a win-win situation!
Kusha Kapila4 is one of the most famous Indian influencers known for her humorous content. Here's her paid partnership post for the beauty brand Mac Cosmetics India5:
3) Insta-Shop-a-thon for you all
Hey there, e-commerce enthusiasts! Are you ready to take your business to the next level? If you're not already using Instagram Shopping, you're missing out on a huge opportunity to reach millions of potential customers. With more than 130 million users tapping on Instagram Shopping6 posts every month, the potential for sales is enormous.
Instagram Shopping makes it easy for customers to purchase products without leaving the app.
If you still need to set up your Instagram Shop, now's the time. Getting started has always been challenging, and we promise this article will be waiting for you when you're ready. Don't miss out on the social commerce revolution – get started with Instagram Shopping today!
4) Just Meme It!
In today's world, brands turn to memes to cash on trending topics. According to a recent
YPulse study7, 75% of those aged 13-36 share memes! It's no surprise that memes have become and remained so popular on Instagram.
Even brands have caught on to the trend and are incorporating memes into their social media strategies. They've even taken it a step further by adding branded background colors and other design elements to make their memes stand out.
But before you jump on the meme bandwagon, ensure it aligns with your brand's values and message. Memes are a fun way to engage with your audience, but they could be inauthentic if they don't fit your brand's persona.
Memes deliver a quick laugh and can also be used to provide humorous commentary on current situations. When done right, memes can help you stay relevant and connect with your audience in a fun and relatable way.
So, if you still need to include memes in your strategy, now is the time!
V2Solutions is a trusted digital transformation partner! Our expert team is dedicated to helping you create disruptive content that will capture your audience's attention and set you apart from the competition. We constantly scan the industry landscape for the latest and most significant trends, ensuring your brand stays ahead of the curve. Our tailor-made solutions will help you raise the bar and remain relevant in an ever-evolving digital world. Let's get together and unlock your brand's full potential!
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Priyanka Tiwari
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