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Heena Dawnak

Nowadays, customers are no longer amused that the only key functions of a product (like the visual components and the flawlessly working mechanism) work.

What most people fail to understand that the minor defects in the UI can encourage your customers to leave negative reviews and comments about your product.

Some organizations who are in pursuit of a quick product release, are reluctant to spend their money and time on testing and fixing minor bugs. They tend to push it on the back burner just because they know it’s not a priority. They are often sure that, it’s necessary to launch the project somehow and test only for the sake of it. However, they don’t realize the consequences of leaving annoying bugs in the software. Such defects don’t seem to be critical, but they could cause significant damage to a business’s reputation.

Here we’ll discuss 4 ways in which seemingly minor bugs can lead to serious business problems resulting in customer dissatisfaction and a potential loss of revenue for your business.

1) Criticism on Social Media and in App Stores

When something annoys customers, they write about it in comments, reviews, tweets and discuss it heavily on other social networks. If there are thousands of such users, a wave of negativity rises – that can cost a business millions.

Applications/software with loads of errors, even non-critical ones look unprofessional, negligent, and turns off your customers.

2) Small Errors encourage and invite the assumption of big errors.

Take an example of a travel application that randomly fails to send email notifications or a misspelling in a pop-up message of a healthcare application that reads “Do you want a Parocetomal?”

Well, it does seem funny at first, but over time it becomes annoying and the most unpleasant thing is that the healthcare specialist might as well develop a serious form of distrust in the application. How can you expect your customers to trust your app when you can’t even get rid of such a small bug? Such careless mistakes could cause a loss of trust and respect for end-users.

3) Severe errors in the UI hinder application performance

When you develop an application interface, it’s imperative to proceed based on the needs, requirements, and convenience of the user. When you’re dealing with a user-hostile application, you have to perform unnecessary actions that may slow down productivity.

The solution?

– Conducting comprehensive testing before the app release and release it only when all the bugs have been eliminated.

– Studying and analyzing the experiences of various user pools in order to gain a clear understanding of their requirements.

– Providing your customers, the ability to independently customize the application as per their requirements.

4) Small errors in calculations lead to huge losses

Let us consider an example to better understand this point. A bug in a FinTech application that is causing a transaction carrying out an error of probably a few cents, can lead to a huge loss of hundreds and thousands of dollars per year! Still, at the testing stage, the person in charge might ignore the warning from QA engineers that 1 % was lost during a transaction of $1000 – after all, it’s only 0.001%.

Such glitches in applications say for calculating medicine doses or even load-bearing capacity of constructions can be even more dangerous. Of course, the glitches won’t go unnoticed at the stage of the specialist’s work. But this means that the engineer or the doctor will have to check all the calculations thoroughly and manually – leading to a waste of time, productivity, and irritability.

The prevailing opinion is that it’s critical to find and fix significant errors/bugs before release.

A couple of things to consider –

If you are a QA engineer working in a culture that diminishes or doesn’t prioritize the “little” problems, you uncover it’s best to talk to your sales team to identify the anecdotal comments they’ve heard from customers. Cataloging any discontent in your customer base helps you affirm the reason for your job, moreover you’ve got hard evidence for fixing the next “little” bug you might find.

– Comb through your company’s social media where your software may be referenced. If all your reviews are glowing with positivity – that’s well and good. On the other hand, even one reference to an annoying bug can cause potential customers in a competitive marketplace to think about giving a chance to your competitors.

Heena Dawnak

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Tags: Agile Methodology, Automation Framework, Developers, DevOps, Digital Transformation, Functional Acceptance Testing, Quality Assurance Analyst, Software Development, Software Testing, Test Automation, Test Stories, Web and Mobile App Testing, Web and Mobile Development

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