Our client, a leading research company in the direct-to-consumer television industry, invariably intends to help Agencies, Advertisers, Media/Production Houses, and Retailers, make informed decisions through real-time brand ranking and multi-dimensional spend data analysis.
The client had meticulously collected data for over eight years using their proprietary ETL-based platform, which helped their customers to get the most desired choices. The mammoth volume of data was their key asset for growth; hence, it was imperative to leverage it perfectly.
It was at this phase that the client decided to transmute towards digitalization. They were looking for a solution that supported easy data visibility and accelerated their digital transformation journey.
Our client’s goal was to help the brands/advertisers by:
- Providing real-time competitive intelligence reports to justify the ROI and optimize their TV and video advertisement investments.
- Building the largest advertiser contact database, which will help their clients in targeting new prospects.
- Helping them monitor networks, advertisers, or brands being launched on television across 190 industry categories.
How did they plan on achieving this:
They planned to launch a subscription-based platform that would be a one-stop solution for their customers. It would provide same-day Competitive Intelligence for all DRTV (Direct response television) campaigns across 120+ Networks. The platform also intended to help them in making informed advertisement investment decisions and created a pool of advertiser database.
Hence, to turn their vision into reality, the client required a dependable digital partner who could help them develop the platform from scratch. They also needed a helping hand in building the largest advertiser contacts & data repository through data and media research work.
V2Solutions was the most befitting choice for them, where every requirement of the client met its solution.
See how we started our journey from 2015 and helped bring our client's vision to reality with our multiple Digital Transformation capabilities:
Digital Engineering: Developed a leading subscription-based platform and built reporting mechanism from a Single Ranking weekly Report to delivering the report in real-time.
Digital Workforce: Built the industry’s largest contact database repository, which contains searchable advertisers' information like- Name, Social Profiles, Email Address etc.
Digital Automation: Removed the woes of repetitive manual work. A bot was placed to scrap adds data in various formats such as spot, 5 and 28.5 minute from internet.
All the teams collaborated seamlessly to provide a holistic solution to our client. Our client software is LIVE in the market and delivering tremendous results to their end-customers.
Where human ingenuity and tech come together to drive digital transformation
About the client
Our client is the market leader in real-time cross-platform TV ad measurement and attribution. Their platform measures the business and brand impact of TV advertising and provides fast, accurate, and actionable data that enables brands/advertisers to justify and optimize their TV and video investments.
The client's analytics platform is the first of its kind for direct TV sales. It has more than 100 networks and 24 million airing data, which enables media houses to make informed decisions through real-time brand ranking and multi-dimensional spend data analysis. Along with it, the platform also monitors all creative lengths, including spot, 5-minute, and 28.5-minute formats, and provides same-day Competitive Intelligence reports to its users.
Solution I Laying The Groundwork
The client started the journey by connecting with us with their requirements and goals. The client wanted to convert their challenge of exponential data growth into an opportunity and derive real-time analytics at a faster rate.
Being cognizant of the goals, we initiated the project. Leveraging our business understanding gained over the years, we identified the core areas to be focused on:
- Develop subscription-based software.
- Activate Real-Time reporting mechanism, build, update, and maintain the industry's largest advertiser’s database.
- Uplift repetitive Manual work for fetching adds data online.