A leading manufacturer and retailer of beauty & cosmetics products with over $1.15 billion in annual revenue currently operating in over 3,000 stores in 61 countries and sells online in 22 multi-Linguistic countries.

  • Client wanted to measure and manage their online reputation and customer interactions across multiple social media platforms. Also, to measure effectiveness of digital marketing campaigns,
  • Extracted essential textual and statistical data from multiple data sources. Then ingested and merged social, customer and campaign data.
  • Implemented a robust process that standardized and pre-processed the mined textual data. Team then performed core mining techniques.
  • Key topics and associated context further modeled to arrive at various NLP measures such as relevance, influence and sentiment polarization.
  • Team assigned a sentiment in three categories — positive, negative, neutral. Data analysis and validation of the model was performed by verifying various trends and patterns.
  • Visual dashboards of key parameters highlighted the pre & post trends and patterns across different segments.
  • Our solution helped the client first get a sense of how the brand was perceived in the social world.
  • Pre- & Post campaign analytics helped the business stakeholders take informed decisions for future promotions.

Latest Insights

  • World's leading ethical
    Use Cases
    World's leading ethical beauty products...

    Providing QA and Testing Services...

  • Boost ROI
    Use Cases
    Boosting revenues with the right CPQ configuration...

    Primex is a global market leader focused...

  • Robotic Process Automation
    Use Cases
    Integrating Robotic Process Automation (RPA) ...

    A large manufacturing unit having numerous ...

  • Brand Building
    Use Cases
    Brand Building With A Creative, Unique Website & Social ...

    Naturocare was started in 2014 with a mission ...

  • Database Creation
    Use Cases
    Database Creation for Research Firm

    The client was looking for an offshore partner to conduct...

  • Seamless Onboarding
    Use Cases
    Salesforce Health Calculator for health check & ..

    The client is one of the leading independent...

  • Seamless Onboarding
    Use Cases
    Salesforce Health Calculator for an underutilized

    The client is one of the exclusive wineries ...

  • Hyperautomation
    Use Cases
    Hyperautomation for better processes and happier...

    The client is an investment consultant and helps its...