You Bought a Better Search Engine. Your Data Is Still the Problem Most fashion retailers are solving the wrong problem. Here’s how to check if yours is too. Fashion retailers have been spending seriously on search for the past three years. Better engines. Semantic models. AI-powered ranking. The budgets are real and the vendors are

What “Confidence Scoring” Actually Means — And Why It’s the Difference Between Catalog Data You Trust and Data You Clean Constantly The hidden cost of AI-generated tags that ship without knowing how certain they are Every vendor selling AI-powered catalog enrichment will show you an accuracy number. 95%. 98%. 99.2%. The number sounds impressive. The

The Catalog Audit Fashion Retailers Should Run Before Their Next Search Investment Five diagnostic questions that tell you if you have a search problem or a data problem Most fashion retailers evaluate search performance by looking at conversion metrics, bounce rates, and click-through data. They audit the search engine itself — testing ranking algorithms, measuring