Though operating in email marketing solutions since their inception, the Client has seen the trends changing over the last few years; now more data is flowing using social media and mobile devices. They needed to adapt to this changing business environment as quickly as possible to stay competitive.
- The challenge was to make sense of the data in time to matter, to understand how consumer attitudes and behavior are changing by marketing and advertising efforts
- Objective of the application was to implement real time marketing solutions
- Identify new technology rich features such as Surveys, Blogs, Webinars, and QR Codes for the application to ensure sustainable development
- Client was looking for an experienced technology partner who could deliver the quality product quickly for market release