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Real-time audit data using bots!

Online display advertising works only if product or brand images are properly rendered in the browser. Despite all technical efforts, there are times when images are broken and when they do happen, it is missed revenue for the merchant. It was clear that in this specific case a better ROI could be achieved with Audit Automation. Image availability detection using RPA BOTs provided real-time information to Merchants for immediate remediation; to better the conversion rate to actual sales.

Process

  • Bot is provided with a master list of links.
  • Source HTML file of each link is extracted by the BOT and Image sources identified and extracted.
  • Each of the image source is verified by the Robot through a GET HTTP request.
  • Bot flags off any error and writes it out to a CSV file.
  • The sequence of steps is repeated for the next page links.
  • Bot mails Availability audit report to Stakeholders.

Robotic Process Automation for Image based Availability Audits Download Download

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