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Industry Predictions

Health and Wellness Programs Will Become Social and Mobile to Engage Consumers- IDC
Mobile is the new wave of engagement- success depends on much broader shift to new systems of engagement that help firms empower their customers, partners, and employees with context-aware apps and smart products.- Forrester
Global spending on SaaS (software as a service) will rise 17.9 percent this year to US$14.5 billion, according to figures released by analyst firm Gartner.
Gartner Media IAS research team envisions a future in which media distribution and monetization are increasingly facilitated by cloud-based services.
Desktop and Mobile Application Development and Ecosystems Will Begin to Converge in 2012; Front-End Platforms Will Continue to Consolidate; Web Ecosystems Will Dominate- IDC
Vendor Solutions Will Converge to Support Health Information Exchange, Care Management, and Analytics
Demand for Digital Commerce Will Outpace Other Enterprise Software Markets as Traditional Retailers Search for an Equilibrium Between Brick-and-Mortar, Online, Mobile, and Social Commerce Channels, with Digital Commerce Growing Beyond Retail- IDC
 

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