HomeSuccess StoriesFinancial ServicesDigital Transformation Drives 50% Revenue Growth for Leading U.S. Mortgage Lender

Digital Transformation Drives 50% Revenue Growth for Leading U.S. Mortgage Lender

Success Highlights

35% cost optimization after removing recurring fees tied to external platforms

3x increase in customer reach through a cleaner, unified online experience

60% efficiency gains from automated workflows and centralized data

Key Details

Industry: Financial Services — Mortgage Lending Geography: United States

Platform: Custom in-house lending + prospecting portal

Business Challenge

The client depended on several external tools for loan processing, reporting, and prospecting. These systems were expensive, slow to update, and difficult to align with internal goals. Decision-makers lacked a single view of loan officer performance, branch activity, or referral trends.

Fragmeted Platforms: Loan officers used separate systems for loan processing, reporting, and prospecting. Each tool required its own updates, rules, and workflows, creating delays and inconsistent results.
Limited Prospecting Insight: No combined view of loan officer performance, branch activity, realtor referrals, or market patterns.
Manual Reporting: Performance data lived in multiple sources, CRM, LOS, Snowflake, partner sites, and even spreadsheets. Pulling reports required manual effort, delaying decisions across lending and marketing teams.
Data Spread Across Sources:
Key data lived in Snowflake, external LOS tools, social platforms, and internal systems. Nothing synced cleanly.
High Recurring Costs:
Third-party licenses and custom integrations added ongoing expenses with little control over features or release cycles.

Our Solution Approach

We replaced the patchwork of tools with a single in-house portal. The work moved through four focused phases that targeted cost reduction, workflow automation, and better prospecting insights.

1 · Discover

Digital Strategy & System Audit

– Reviewed all third-party tools, workflows, and reporting gaps.
– Mapped Snowflake sources, LOS integrations, social data, and internal systems used for prospecting and lending.
– This shaped the architecture for a single, owned platform covering both loan operations and prospecting analytics. This gave clear visibility into what to consolidate, eliminate, or rebuild.

 

2 · Consolidate

Data Migration & Prospecting ETL

– Migrated data from Salesforce, Encompass, and Blend into a centralized in-house system.
– Built ETL pipelines to pull prospecting data from Snowflake, social media, and external partner systems into a dedicated MongoDB Prospecting DB.
– Standardized ingestion ensured clean, reliable data across loan officers, branches, companies, and realtors.

3 · Automate

Feature Expansion, Smart Automation & Prospecting Intelligence

Added workflow automation for lending tasks and built core analytics features for prospecting.
Key capabilities included:
– User impersonation for loan officers
– Automated dialer and follow-up actions
– Preference center, Pre-approval workflows
– Daily regression and automated testing, LO scorecards
– Branch and company performance dashboards
– Realtor and transaction trends
– Geographic heat maps for activity analysis

4 · Deploy

Ensure Modern Web & Prospecting Portal Development

– Developed a secure online portal using .NET APIs, .NET7 MVC, MongoDB, and Bootstrap.
– Combined lending workflows with prospecting dashboards in a single system.
– Delivered a responsive, stable platform with consistent branding and compliance controls
– Ensured long-term scalability with modular architecture and centralized updates

Technical Highlights

  ETL pipelines pulling data from social networks and third-party sources
   MongoDB-based Prospecting DB supporting fast analytical queries
  Custom .NET MVC + MongoDB architecture
   Automated workflows for loan officers and onboarding

  Daily regression and readiness checks for all live features

  Centralized data layer for consistent decisions and prospecting analytics


// Pseudocode

function checkPreApproval(applicant) {
if (applicant.creditScore >= 680 && applicant.dti < 0.4) {
approve(applicant)
} else {
flagForReview(applicant)
}
}

Business Outcomes

Delivered a high-impact digital mortgage platform built for cost savings, scale, and customer experience.

35%

Cost Optimization
Cutting third-party tools removed recurring licensing fees.
The in-house system also reduced ongoing integration and customization expenses.

 

3x

Broader customer reach
A unified online portal brought in more digital-ready borrowers.
Users could start and track their loan without staff intervention.

 

60%

Stronger operational efficiency
Automation reduced daily overhead for loan officers and branch staff.
The prospecting portal replaced manual reporting and made performance metrics instantly accessible.

 

 Real-time LO performance tracking
  Branch and company-level activity analysis with insights
  Centralized metrics that support better hiring, territory planning, and campaign targeting

Ready to Elevate Your Digital Mortgage Platform?

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