From Data Chaos to Event Intelligence: Transforming an Industry Leader Through Advanced Data SolutionsDigital Platform

AWS Cost Optimization Case Study
The client is an AI-driven event intelligence platform that helps event managers and organizers discover the most valuable events to attend and speakers to engage with. Their platform serves event professionals by providing comprehensive attendee data, enabling them to make informed decisions about event participation and speaker engagement.

The platform requires extensive, accurate data about events, attendees, and speakers to provide maximum value to their users.

challenge

Before partnering with our team, the client faced several significant challenges in their data collection and processing operations

      1. Inconsistent and inaccurate information about events and speaker
      2. Lengthy processing times that couldn’t keep pace with rapidly changing event information
      3. Resource-intensive procedures creating bottlenecks in their data pipeline
      4. Disjointed workflow between data collection, processing, and verification teams

solution

We implemented a comprehensive data services approach that addressed each of the challenges:

    1. Custom Python-based web scraping solutions targeted specifically to event data sources
    2. Specialized macros for data standardization with rigorous validation ensuring no blank fields
    3. Automated checks to identify and eliminate fake entries and duplicate records
    4. Trained team of data specialists for final human verification of critical information
    5. Backend tracking system to monitor expected vs. actual data volumes
    6. Same-day data upload capabilities to meet client’s time-sensitive requirements

Outcomes

Our partnership with the client yielded significant improvements:

    1. Reduced data processing time by 68% with same-day upload capabilities
    2. Improved data accuracy rates from 76% to 97% with no blank fields or fake entries
    3. Increased volume of processed data by 3.5x without sacrificing quality
    4. Reduced customer complaints about incorrect information by 82%
    5. Established efficient 7-day operational timeline for each event
    6. Our services expanded to include additional data sources as trust in our capabilities grew
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Working with V2Solutions has transformed our data operations. Their combination of advanced technology and human expertise has given us confidence in our data quality that we never had before.

Chief Data Officer
Event management Organization

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