Case study • Media• Video Content Creation
iOS App for Video Recording Boosts UX & Engagement for Content Creators
Our client, a fast-growing video production startup serving real estate agents and businesses, needed to create a robust iOS app that would simplify the process of recording and managing video content. Their goal was to deliver a seamless user experience and improve the accessibility and quality of customer-created videos.
Success Highlights
Key Details
Industry: Video Production / Content Tech Geography: Global
Platform: iOS + Native Android video recording apps with BLE and cloud hosting
Business Challenge
Field sales in rural sectors required a more intuitive, reliable, and efficient system to manage customer requirements and order flow.
Creating an intuitive interface for users to record, manage, and upload content required careful UI/UX planning.
Our Solution Approach
We built a future-ready iOS application using modern frameworks, seamless integrations, and scalable infrastructure — optimized for both user experience and backend performance.
1 · Analyze
Identify Gaps in Video Recording & UX Needs
We evaluated the client’s business goals and uncovered key limitations in browser-based recording workflows. Our discovery focused on the need for native iOS capabilities to support high-quality video capture, better UX, and seamless offline usability.
2 · Architect
Build a Native iOS Foundation
We developed the app using Swift and SwiftUI to ensure native performance and fluid UI. GraphQL was used for fast, flexible backend communication, while Core Data managed local content for smooth recording, saving, and playback.
3 · Activate
Integrate SDKs, BLE Controls, and APIs
We integrated DJI OMS SDKs for custom recording features and enabled BLE-based controls for hands-free usage. Real-time sync with backend APIs ensured a seamless experience from recording to storage and eventual content publishing.
4 · Optimize
Ensure Scalability and Multi-Platform Reach
Videos were hosted on AWS for reliability and fast delivery. Offline access was enabled for field usability. As a value addition, we also delivered a native Android app to support content creators across platforms.
Technical Highlights
Swift + SwiftUI for iOS UI and performance
GraphQL Apollo for efficient API communication Core Data for local data management DJI OMS (Osmo Mobile 4 & 5) SDK integration
BLE-enabled video recording control AWS for video storage and delivery Native Android 8+ app as additional output
function startVideoRecording():
if BLESwitchPressed():
activateCamera()
beginRecording()
while recording:
captureAudioVideo()
storeLocallyWithCoreData() if recordingStopped():
uploadToAWS()
notifyUser(“Video Ready”)
Business Outcomes
Our integrated mobile solution delivered clear improvements in user experience, technical efficiency, and cost optimization.
2×
Improvement in User Experience
Recording videos with minimal interaction made the app simple, fast, and enjoyable to use.
20%
Cost Reduction Through Code Reuse
Smart design patterns and framework reuse helped reduce development costs and increase delivery speed.
90%
Enhanced Video Accessibility
Recorded videos were made available across devices — both online and offline — for easy access and sharing.
Native iOS features and intuitive design gave users better control over recording quality and experience.
A reliable, high-quality mobile app increased user confidence and encouraged consistent platform usage.
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