Case study • Automotive
Stabilizing & Scaling an In-Car Commerce & Connected
Car-Platform Startup
Our client, a rapidly growing U.S.-based in-car commerce startup, enables seamless vehicle-embedded payments and connected-car services for leading automotive OEMs. As they prepared for large-scale OEM deployments, they partnered with V2Solutions to stabilize their platform, strengthen OEM-grade integrations, and expand into intelligent add-on services powered by real-time data, analytics, and AI. The goal: transform a promising prototype into a reliable, scalable, production-ready Connected Car & In-Car Commerce platform.
Success Highlights
Key Details
Industry: Automotive and In-Car Commerce Geography: United States
Platform: Event-driven in-car payment system for OEM integrations
Business Challenge
The startup needed a stable platform to support OEM integrations and deliver consistent customer experiences. Instability, disorganized workflows, and weak compliance practices slowed demos and blocked pilot launches.
Our Solution Approach
V2Solutions delivered a comprehensive transformation, stabilizing the core platform while building advanced engineering, data, AI, and UX capabilities. Our work spanned architecture, integrations, DevOps, real-time data engineering, mobile/web development, and AI/ML
1 · Modernize
Architectural Upgrade
We Re-architected platform into modular, event-driven microservices
Standardized OEM APIs for faster, predictable onboarding
Improved stability, scalability, and payment reliability
Built real-time data pipelines for ingestion, enrichment, and unified data outputs
Created ML-ready data models and integration frameworks for navigation, anomaly detection, and fleet insights
2 · Automate
Optimized DevOps, CI/CD, and IaC
We rebuilt the CI/CD pipeline and introduced IaC automation. Releases became consistent, testable, and repeatable, reducing manual errors and accelerating deployment cycles.
3 · Align
Rebuilding & integrations
Redesigned payment flows to meet OEM-grade security & compliance
Added multi-gateway support and improved fraud handling
Delivered connected-car modules (parking, fueling, charging, curbside)
Built integration accelerators and platform services
Developed an Android Auto application for drivers to access and use the connected-car services seamlessly
4 · Validate
Structured Test Strategy
We created a focused test strategy to ensure quality before demos and pilots.
This improved readiness and reduced the risk of failures in front of OEM partners.
Technical Highlights
Android Auto application development
Event-driven architecture for flexibility
APIs enabling OEM integrations
Support for multiple payment gateways
Automated CI/CD with IaC
Strengthened transaction security
Structured testing for demo and pilot readiness
// Pseudocode: — In-Car Payment Event Flow
request =receivePaymentIntent(carDevice)
validated = validateIntent(request)
gatewayResponse = processThroughGateway(validated)
updateStatus(gatewayResponse)
notifyUser(gatewayResponse)
}
Business Outcomes
The upgraded platform delivered the performance, compliance, and stability the client needed to accelerate growth and partner confidence.
2X
Increase in user engagement: More stable transactions and cleaner flows increased customer trust and usage
70%
Increase in operational efficiency: Rebuilt processes and automation cut manual work and sped up demo cycles
4x
Scaling Capacity: Over 1,000 vehicles already adopted the system, with a clear path to reach 4,000 vehicles in the near term.
Top-10 automotive brands onboarded: The platform was successfully demonstrated to leading OEMs including Tata, Stellantis, Mahindra, Bentley, and others.
80% fewer demo failures: Stability improvements made pilot launches predictable and repeatable.
Let’s Build a Scalable In-Car Commerce Platform Together
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