Case study • E commerce • Retail Tech • Beauty & Cosmetics
Empowering E commerce Excellence Through Strategic Testing and Collaboration
Our client, a global beauty brand with €835.8M in revenue, needed a scalable E-commerce ecosystem. We enhanced QA to ensure seamless integrations and flawless experiences across multilingual online markets.
Success Highlights
Key Details
Industry: E-commerce / Retail / Beauty & Cosmetics Geography: US
Platform: Enterprise-scale E-commerce platform
Business Challenge
Managing quality across a globally distributed E-commerce ecosystem introduced significant complexity, particularly across logistics, supply chain, customer engagement, and regulatory compliance.
Our Solution Approach
We implemented a structured, multi phase QA strategy focused on integration integrity, regression stability, and scalable automation — ensuring reliability across regions and platforms.
1 · Discover
Assess QA Gaps Across the Commerce Ecosystem
We analyzed existing E-commerce and M-commerce workflows to identify quality gaps across CRM, SAP, payment systems, and third party integrations. This phase focused on understanding failure points in logistics, promotions, loyalty flows, and localized business rules.
2 · Consolidate
Establish a Unified QA Strategy and Test Frameworks
We defined a comprehensive QA framework covering regression, data flow, and integration testing. Over three years, we executed in depth regression testing across 10 country specific E-commerce portals, validating data consistency across SAP, Azure, Siebel CRM, and CyberSource.
3 · Automate
Enable End to End Validation Across Systems
Automation tools such as QTP QC were implemented to accelerate testing cycles and improve coverage. We validated catalog and promotion configurations in WebCenter, tested geolocation based redirection logic across markets, and ensured accuracy of product recommendations configured through Fredhopper.
4 · Accelerate
Support Global Launches and Loyalty Program Rollouts
We supported the launch of online customer loyalty programs across multiple EMEA markets. With over 52 man years of QA experience applied, we ensured stable releases, consistent customer experiences, and faster rollout timelines across regions.
Technical Highlights
SAP ECC order and supply chain interface validation Siebel CRM integration and API-level testing
CyberSource payment gateway transaction validation
Oracle WebCenter catalog and promotion logic testing
Fredhopper recommendation engine configuration testing
QTP/UFT automation framework implemented via HP QC/ALM
7,000+ test scripts executed and maintained
// function validateEcommerceOrder(orderId):
customerData = fetchFromSiebelCRM(orderId)
catalogData = validateWebCenterCatalog(orderId)
paymentStatus = verifyCyberSourcePayment(orderId)
logisticsStatus = syncWithSAP(orderId)
if customerData.valid && catalogData.valid && paymentStatus.success && logisticsStatus.confirmed:
return “Order Approved”
else:
return “Order Validation Failed”
Business Outcomes
The structured QA approach delivered measurable improvements in platform stability, cost efficiency, and release confidence.
7,000+
Test Scripts
ensured reliable E commerce operations across all sales channels.
15,000+
Defects Resolved
with 95% identified before production — preventing post release disruptions.
40%
Reduction in QA and Operational Costs
Optimized testing processes and automation
Ready to Deliver Seamless Global E-commerce Experiences?
From CRM and SAP validation to loyalty program rollouts and multi market testing, we help global brands scale with confidence.